Website Audit has over 80 checks for SEO issues, ranging from surface level issues like duplicate content to AMP pages with no canonical tag

Is your website performing at its best?

In our Site Audit Overview report you’ll see an estimate of your website’s on-page health, pointing out all the issues you should be aware of. From here you can jump into reports analysing your site’s crawl-ability, HTTPS implementation, SEO, performance (page load speeds), and internal linking.

  • Over 80 on-page and technical SEO checks from surface level issues like duplicate content and broken links, to in-depth analysis of AMPs, HTTPS implementation, correct usage of the hreflang attribute, crawlability and indexability
  • We crawl – domain, subdomain or subfolders, with the ability to ability to include/exclude specific pages and audit the desktop or mobile version of a site
  • Errors will be shown in red and are the most severe issues on your site.
  • Warnings will be shown in orange and represent issues of medium severity.
  • Notices are in blue and are considered less severe than errors or warnings. Notices contain information that some people might consider useful for fixing a site, but they don’t impact your overall site health score.

We perform a comprehensive technical SEO audit with reports that go in depth and with suggestions on what and how to fix them.

Our Site Audit has over 80 checks for SEO issues, ranging from surface level issues like duplicate content and broken links to technical issues like HTTPS implementation and the hreflang attribute on an international website. Our website audits have the ability to crawl either the desktop or mobile version of a website and check up to 20,000 pages per project.

Whether you manage a small website or a large one composed of thousands of webpages, detection of issues can be challenging, so our website audit is perfect for any business from a portfolio website, to SMB sites, to enterprise businesses and agencies.

The checks in the Performance report include:
  • Large HTML page size
  • Redirect chains and loops
  • Slow page load speed
  • Uncompressed pages
  • Uncompressed JavaScript and
  • CSS files
  • Uncached JavaScript and CSS files
  • Too large JavaScript and CSS total size
  • Too many JavaScript and CSS files
  • Unminified JavaScript and CSS files
  • Slow average document interactive time

Performance Report

The Performance report will scan the CSS and Javascript resources on the pages of a website for all performance, loading, and site speed-related issues.
You’ll be able to quickly analyse the average HTML load speed of your website’s pages as well as a breakdown by load time (0-0.5s, 0.5-1s, 1-3s, and >3s).

Internal Linking

Similar to external linking, internal links can also help boost the authority of a webpage. For example, if you are linking to a product page from a homepage, that link will be passing along some of the authority of the homepage.


  • pages that need more than 3 clicks to be reached
  • external links containing no follow attributes
  • subdomains don’t support HSTS
  • URLs that are too long
  • pages with more than one H1 tag
  • robots.txt not found
  • pages with hreflang language mismatch issues
  • pages that were blocked from crawling
  • orphaned pages (from Google Analytics)
  • orphaned pages (in sitemap)
  • pages that take more than 1 second to become interactive
  • pages blocked by X-Robots-Tag
  • noindex HTTP header
  • issues with blocked external resources in robots.txt
  • issues with broken external JavaScript and CSS files
  • URLs with a permanent redirect


  • pages with too much text within the title tags
  • pages without enough text within the title tags
  • pages with low text-HTML ratio
  • pages without meta descriptions
  • pages with duplicate H1 and title tags
  • pages without an h1 heading
  • pages with an underscore in the URL
  • sitemap.xml not indicated in robots.txt
  • pages with a low word count
  • pages with temporary redirects
  • images without alt attributes
  • broken external images
  • pages with too many parameters in their URLs
  • pages with no hreflang and lang attributes
  • pages without character encoding declared
  • pages without doctype declared
  • pages using Flash
  • pages containing frames
  • broken external links
  • internal links containing nofollow attribute
  • pages with too many on-page links
  • sitemap.xml not found
  • subdomains don’t support SNI
  • homepage does not use HTTPS encryption
  • HTTP URLs in sitemap.xml for HTTPS site
  • links on HTTPS pages leading to HTTP page
  • uncompressed pages
  • issues with blocked internal resources in robots.txt
  • issues with uncompressed JavaScript and CSS files
  • issues with uncached JavaScript and CSS files
  • pages have a JavaScript and CSS total size that is too large
  • pages use too many JavaScript and CSS files
  • issues with unminified JavaScript and CSS files


  • hreflang conflicts within page source code
  • pages returning 5XX status code
  • pages don’t have title tags
  • issues with duplicate title tags
  • pages with duplicate content issues
  • broken internal links
  • pages couldn’t be crawled
  • pages couldn’t be crawled (DNS resolution issues)
  • pages couldn’t be crawled (incorrect URL formats)
  • broken internal images
  • pages with duplicate meta descriptions
  • format errors in Robots.txt file
  • format errors in sitemap.xml files
  • incorrect pages found in sitemap.xml
  • pages with a WWW resolve issue
  • pages with no viewport tag
  • size of HTML on a page is too large
  • AMP pages with no canonical tag
  • issues with hreflang values
  • pages returning 4XX status code
  • issues with incorrect hreflang links
  • non-secure pages
  • issues with expiring or expired certificate
  • issues with old security protocol
  • issues with incorrect certificate name
  • issues with mixed content
  • no redirect or canonical to HTTPS homepage from HTTP version
  • redirect chains and loops
  • AMP HTML issues
  • AMP style and layout issues
  • AMP templating issues
  • pages with a broken canonical link
  • pages with multiple canonical URLs
  • pages with a meta refresh tag
  • issues with broken internal JavaScript and CSS files
  • subdomains don’t support secure encryption algorithms
  • sitemap.xml files are too large
  • pages with slow load speed