Email is a powerful marketing tool and it’s necessary to understand why email still plays such a big role in your business and commerce in general:

Business email is a quick and quality means to communicate with clients, potential customers, suppliers, staff, your bank manager and industries the world over. Sometimes, due to language barriers, time zones, inconvenience and for record purposes the telephone is just not a viable form of communication.

Email empowers you to connect with people from around the corner to around the world – quick, cost effective, professional, concise, personal with the ability to ‘talk to more than one person at the same time.’ What’re more, you don’t have to employ more people to make use of email as a medium. Today every employee – from the receptionist to the storeman and everybody in-between – has access to email.

Email is sent and received almost instantaneously, whether the recipient is a few doors down or thousands of miles away. Because of this, using email streamlines both internal and external communication, making it faster and easier to transmit and disseminate important information and allowing for almost real time status updates. In turn, the continuous flow of relevant information makes employees and executives alike more efficient and productive, enabling quick responses to any issue that may arise.

Low Costs

Email is one of the cheapest ways a business can use to communicate, both internally and externally. Small businesses can simply sign up for free email with providers such as Gmail, Yahoo or Hotmail; even for larger companies, the overhead cost of maintaining a dedicated email server is relatively low. The cost difference is especially striking when considering mass communication. For example, the cost of printing and delivering a set of marketing fliers or letter is many times that required to send the information through email.


Email allows companies to efficiently and effectively spread information about their products and services, both to existing customers and potential ones. For example, a clothing company could set up an email list to which anybody can subscribe, then send weekly emails to everybody on the list detailing new additions to the catalog. Similarly, a company specializing in business software might contact other companies directly by email to inquire whether they may find their services useful.