People are increasingly turning to online video to discover and research products.
In fact, more than 55% of people search for a product on Google, and then learn more by going to YouTube before they buy it. In many ways, managing campaigns on YouTube can be a lot like managing search campaigns.
For more than 10 years we have been advising our clients to host videos on Youtube, simple 30 second to 4 minute videos which allow commenting allowing our clients to interact with their potential customers.
It’s mind boggling to work out how many people access Youtube across the globe today, but here are some stats from 2017:
The total number of people who use YouTube – 1,300,000,000. 300 hours of video are uploaded to YouTube every minute! Almost 5 billion videos are watched on YouTube every single day. YouTube gets over 30 million visitors per day
What a honey pot!
We build our videos using Adobe Premiere Pro and After Affects. These videos are professionally edited and released back to our clients who then use them on Youtube, websites and posts.
What do Google say about this?
1. Extend your search keyword strategy to YouTube
- Use custom intent audiences on YouTube.
Why: Custom intent audiences reach people who are actively researching your product on Google. They’re more likely to be ready to take action.
- Upload a minimum of 50 keywords to your custom intent audiences.
Why: Using all converting and assisting keywords from your search campaigns creates a more customized audience for you to reach.
- Avoid layering demographics on top of custom intent audiences.
Why: When you go beyond demographics, you can reach more relevant people based on their intent to buy.
Video ads run on YouTube and across the web through Google Ads. With more than 1 billion users, YouTube is available in 70+ countries and 60+ languages, and offers rich content from all over the world. The Google Display Network reaches over 90% of Internet users worldwide through 2 million sites and apps (source: comScore)